NOT JUST A COMFORT TOY
Warms, cools, and never leaves their side
Riley and Coco both come from Cuddleby Cove, made with a little sunshine and a little moonlight. That's why every cub warms up for cold nights and cools down for warm ones.
Featured products
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MORE THAN A PLUSH
The Magic Inside
Three simple superpowers in every cub. Warmth, cool, and a soft calming hug. Whenever they need it.
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Microwave for 60s
Pop your cub in the microwave for 60 seconds for toasty warmth and gentle comfort.
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Freeze for 2 hours
Place in the freezer for cool calming comfort on warm nights, or for sore bumps.
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Snuggle & Soothe
Gentle evenly distributed weight helps little bodies feel grounded and safe.
THE DAD BEHIND THE CUBS
Built by a dad, for his daughter.
Snugcubs began with one NZ dad, one 12 month old, and a simple wish: a comfort toy that actually felt like a hug.
Riley and Coco are what he made when he couldn't find it anywhere.
Meet the Snugcubs
Every Snugcub is born in Cuddleby Cove where each cub is made with a little sunshine and a little moonlight. When they're ready, they set off across the sea to find their person.
Designed to be gifted
From the moment it arrives, Snugcubs is an experience. Warm yellow packaging, a paw-print lined box, and a little note that says "Welcome to the Pack." Whether it's a baby shower, a birthday, or just because.
It arrives ready to give.
Warm nights. Cool days. Every moment in between
Microwave any Snugcub for 60 seconds of golden warmth on cold nights and bedtime cuddles. Pop them in the freezer for two hours of cool relief on warm nights, sore bumps and big feelings. Every Snugcub has an evenly weighted fill that grounds and calms. A heavy hug whenever your little one needs it most.